A direct-to-consumer skincare startup based out of Lahore, Pakistan, fuzed combines nature and science to manufacture 100% cruelty-free products and ships all over pakistan. Their team approached us for growth marketing partnership and we started working on migrating them from woocommerce to Shopify 2.0 design that converts.
Online sales, CR and AOV were too low – and we needed to increase it by at least 250% to achieve promised results through paid campaigns and email funnels.
Client already had a cool branding, product-line and social presence with 23k+ followers and they were selling retail & B2B but the DTC model needed serious work on the store’s user journey and experience. Building a converting UX was super important because our whole performance model was relying on the new design to get expected ROAS across all paid campaigns.
Previous woocommerce and Shopify stores online conversion rate was 0.6% and marketing ROAS were less than 1% across all paid networks. We needed to boost their ads ROAS to 4 with a conversion-friendly theme that has all must-have features and apps.
Apps & Sales Channels
Current store is converting NOW and that’s how we did it!
Discovery & Research
After onboarding, our design and growth teams started working on research, competitor analysis and moodboards. In a few days we had enough material to list down all must-have features and components that will improve conversion rate.
UX Design Prototype
Marketing, Social and SEO team had internal team calls to design sitemap, navigation, user flow and required apps. Later, the design team came up with their final draft that was ready for revisions and all comments were happily resolved.
Custom Theme Dev.
We migrated them to Shopify 2.0 and built a custom theme in liquid using dawn so it loads faster and converts better. Routine Finder, Email, Reviews, Cart, Chat, Tracking, Fulfillment and a couple of other apps were integrated successfully with the new theme.
It’s pretty hard to convert cold traffic to an early skincare startup. We’ve built a responsive and mobile-friendly design that is faster than any paid theme and lowers bounce rate. They had 78% mobile users that was the biggest reason to keep it responsive-first.
What Will Your Success Look Like?
Online Conversion Rate (CR)
Prev. 0.6% Now +4%
Average Order Value (AOV)
Prev. AOV 1100Rs now 2500
Return on ad spend (ROAS)
Prev. ROAS 1 now 4
Reviewed on Shopify
Founder of fuzed
Client already had a style guide, domain and branding kit with DNA that pushed us to the next discovery and research part so we can focus on the more technical side than branding.
Text & Background Colors
Discovery and internal team calls were finally translated into wireframes to finalize store’s structure and conversion funnel. Existing and new landing pages architecture was locked in wireframes to start designing theme’s UI.
We designed all wireframe’s final UI including Home, Collection, PDP, Cart, Blog, About, Contact, Routine Finder, Rewards Program & Results landing page and developed it as a new theme that’s almost 95% pixel perfect. Visit live store