dbakers Case Study | Shopify CRO & Theme Dev Success

Dbakers store revamp for boosting conversions

dbakers is more than just a bakery; it’s a family-driven passion project that transforms everyday desserts into extraordinary culinary experiences. Founded by the talented duo Christian and Giancarlo Guevara, dbakers is celebrated for its artistic cakes, pastries, and desserts that blend tradition with innovation. With a storefront that dazzles in Miami, dbakers sought to replicate their unique in-store experience online, capturing the hearts (and taste buds) of digital customers.

Challenges

Despite a strong local presence, Dbakers faced several challenges in their digital transformation:

• Low Online Conversion Rates: Although their online store attracted traffic, it wasn’t effectively converting visitors into loyal customers.

• Suboptimal User Experience: Store UX did not capture the atmosphere of their physical location, leading to a disconnected shopping experience.

• Generic Storefront: Existing theme lacked the customization needed to showcase Dbakers’ unique products and storytelling effectively.

Our approach

To address these challenges and elevate Dbakers’ online presence, Adziv implemented a tailored strategy focusing on three key areas:

We conducted a comprehensive audit of Dbakers’ online store, identifying pain points in the user journey and opportunities to increase conversions. Our team implemented targeted CRO techniques, including simplifying the checkout process, optimizing product pages with high-quality visuals and descriptions, and leveraging customer testimonials and reviews to build trust.

Understanding the importance of visual appeal and user experience in the food and beverage industry, our design team reimagined Dbakers’ online store to reflect their artisan approach. The new design featured intuitive navigation, a visually striking layout that highlighted their signature products, and an engaging, seamless experience that encouraged exploration and purchase.

Understand the true impact of your reviews with Quoli’s powerful analytics dashboard. Gain insights into how customer feedback influences buying decisions, track which reviews drive the most conversions, and identify opportunities to optimize your social proof strategy. Make data-driven decisions to boost sales and customer satisfaction.

To bring the Dbakers brand to life online, we developed a custom Shopify theme that was as unique as their offerings. This bespoke theme included features such as interactive galleries, dynamic product filtering, and a fully responsive design to provide a consistent and delightful user experience across all devices.

Results for dbakers

45% increase in CVR

The targeted CRO strategies and UI/UX enhancements resulted in a substantial increase in conversions, directly boosting Dbakers’ online sales.

Uplift in online sales

The revamped website design saw a 60% increase in the average session duration, with visitors spending more time exploring the variety of products available.

Returning customers

The custom Shopify theme successfully captured the essence of Dbakers’ brand, leading to a 50% increase in returning customers and positive customer feedback about the online shopping experience.

“Working with Adziv was a transformative experience. They understood our vision and helped us create an online presence that truly reflects who we are. Our website now not only looks fantastic but also performs exceptionally well. We’ve seen a noticeable increase in sales and customer engagement, and we couldn’t be happier with the results.”